UIUX

826 Valencia

2021

 

Designing a mobile application for 826 Valencia, a nonprofit organization dedicated to supporting under-resourced students with their writing skills. The application embodies the visual elements part of 826 Valencia’s brand and family of information products. 

Designed a set of new icons for the tool bar and various screens.

 
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Goals

  • Understand how to work with an existing brand guide and apply the brand to a new product or service

  • Research and define brand’s placement in the competitive landscape from a visual perspective

  • Develop a style tile board defining fonts, color palettes, buttons, and button states, icons, states for affordances, other UI components

  • Design a set of icons for the application thinking about semiotic principles and behavioral affordances and signifiers

  • Apply the UI elements which extend the brand style to key screens in the application

  • Sketch and iterate working through different design concepts 

 
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