Artist Exhibition Campaign
Connection, Identity, Relationships
2020
A series of campaign posters and content in various formats for SF MOMA’s exhibition featuring Geoff Mcfetridge that reflects his process and style seen in his artwork, more specifically in his acrylic paintings.
The visual language focuses on the use of color, geometric shapes, and human figures.
Geoff Mcfetridge
Mcfetridge is an artist and designer based in Los Angeles who attended California Institute of the Arts (CalArts). His artwork is known for its graphic, fine lines and unique use of bold colors. When designing, he stands by three main ideas: repetition, perspective, and simplicity. Most importantly, his artwork expresses the psychology about the human condition and the concept of what it means to be human. In this acrylic paintings, it usually consists of geometric human figures and hands.
Below are some examples of his work
